An event for Chrome Industries
Co-creator, lead designer, lead fabrication and paint
The Subfloor Circuit was the first event for Chrome after being hired in tandem with long time collaborator Amanda Sundvor, who functions as co-creator, promoter and event organizer. The Subfloor Circuit was our first opportunity to develop an event around a single brand’s identity and market. To celebrate Chrome’s new Portland location, we decided we needed to do something entirely unique. On the third floor of a vacant high rise in downtown Portland, the Subfloor Circuit took two weeks to organize and a volunteer crew of nearly twenty bike messengers, bmxers and good friends to build, all for one epic night of racing, music and excessive beer sponsorships.